The $2.8million campaign has begun to promote organic food in the UK. You’ll already be aware of my reservations about this campaign, but I want to state here that I fully endorse the sentiments behind it.
Organic UK in Europe
It’s heart warming to see some positive coverage about organics and there’s certainly a need to increase awareness. This research shows UK organic consumption to be well behind our Euro counterparts:
Development of organic consumption (€/head) in leading European Markets (2006 to 2008)
Denmark (€139)
Switzerland (€132)
Austria (€104)
Germany (€71)
France (€47)
UK (€34)
Source Eurostat
Reasons to love organic?
I’d have gone with a Lollipop Test advert born out of the fabulous post by fellow organikaler mook (but I’m not really their audience).
If you’re at all unsure of the reason why you love organic, go here for a 5 question test to help you discover it. Apparently I’m a Nature Lover - that’ll be me, the eco-warrior in disguise.
Share and win
Figured out your answer? Share it on the site and you could win an organic hamper. I entered, yes I did:
I should have completed the test before I gave them my answer 
For the sake of providing some real inspiration, here are some more good reasons to GO Organic!
In case you’re wondering, here are some of the reasons given for not buying organic food.
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Hey Julie, just stopping by. Love, love your website! Hubby and I are about 75% organic in our food (just started getting bimonthly delivery from local farms), always looking for ways to expand beyond the refrigerator.
This is a phenomenal resource! See you around Bloom by Moon…
So great to welcome you here Debra, thanks for visiting
Don’t forget to sign up for the very occasional updates – you’ll get instant access to a gorgeous Divine Spa PDF guide http://eepurl.com/TQpE – enjoy!
Aha, perhaps we should start our own guerilla poster campaign.
m0ok – I’m going to take that idea and develop it
with your permission, obv ….