The $2.8million campaign has begun to promote organic food in the UK. You’ll already be aware of my reservations about this campaign, but I want to state here that I fully endorse the sentiments behind it.
Organic UK in Europe
It’s heart warming to see some positive coverage about organics and there’s certainly a need to increase awareness. This research shows UK organic consumption to be well behind our Euro counterparts:
Development of organic consumption (€/head) in leading European Markets (2006 to 2008)
Reasons to love organic?
I’d have gone with a Lollipop Test advert born out of the fabulous post by fellow organikaler mook (but I’m not really their audience).
If you’re at all unsure of the reason why you love organic, go here for a 5 question test to help you discover it. Apparently I’m a Nature Lover - that’ll be me, the eco-warrior in disguise.
Share and win
Figured out your answer? Share it on the site and you could win an organic hamper. I entered, yes I did:
For the sake of providing some real inspiration, here are some more good reasons to GO Organic!
In case you’re wondering, here are some of the reasons given for not buying organic food.
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