“By the wholesale use of powerful insecticides, of which far too little is yet known, we may well be upsetting the whole balance of Nature. We are like schoolboys rat-hunting in a munition dump with a flame-thrower.” Soil Association Journal, 1947
The organic food movement really started in the post war years, when most farmers were turning to chemicals to increase yields. Some clever people realised that if we substitute animal manure for chemicals, then we deplete the health of the soil – and so too the plants, insects, animals and people that rely on it. So Lady Eve Balfour established the Soil Association in 1945 to highlight this relationship between the soil and man.
But chemicals in our soil don’t just affect agriculture and horticulturists were also starting to assimilate these practices into their gardens. The Henry Doubleday Research Association, now called Garden Organic, was set up in 1958 to address this issue.
It was when the anti pesticide movement really took hold in the 60′s and the Soil Association developed the first organic standards that we first started to see organic products in health food stores. Increasing environmental concerns over the course of the 70′s and 80′s contributed to a growing eco organic awareness.
Fast forward to 2010 and the last 5-10 years have seen an explosion in organic awareness – but there are many opposing views gaining coverage as well. And so most of us procrastinate, unsure which choice is the right one to make, with little confidence in which will really make a difference to our health, our family, our planet. We choose organic labels sometimes, but wonder if we’re being duped by the advertisers.
The Soil Association and Garden Organic are two UK organisations that continue to work to increase awareness of organic practice. Organic awareness is a global issue and there are many others working in the field, such as the Organic Trade Association in North America. This video was commissioned by them and produced by Free Range Studios. It’s a great way to share the organic message, don’t you think?
I’m working on my very own Organikal Challenge so that you, Dear Reader, can join the organic rebellion – and understand which decisions to make for the best when you create your organic home.
Why should you care about an organic lifestyle, join the rebellion or take the Organikal Challenge?
The Committee for Advertising Practice (CAP) has approved the following statements for use in organic marketing, and you can find them in the Soil Association website. Why organic? I think they’re pretty convincing on their own:
Five reasons to choose organic?
- Knowing what’s in your food – Hydrogenated fats and controversial additives including aspartame, tartrazine, MSG are banned under organic standards
- For the environment – Organic farming releases less greenhouse gases than non-organic farming – choosing organic, local and seasonal food can significantly reduce your carbon footprint
- For animal welfare – Organic standards insist that animals are given plenty of space and fresh air to thrive and grow – guaranteeing a truly free-range life
- For wildlife - Organic farms and havens for wildlife and provide homes for bees, birds and butterflies. In fact, the UK Government’s own advisors found that plant, insect and bird life is up to 50% greater on organic farms.
- GM-free diet - Genetically modified crops and ingredients are banned under organic standards
Are these the only reasons? I don’t think so, but we don’t wish to get sued
Ingesting artificial fertilisers and pesticides doesn’t really do it for me, though – and I hate the monopoly that non-organic – or should I say non-Organikal? – corporations have. Yes, we live in age of consumerism gone mental, but you know what? We can be switched on, savvy consumers who don’t sacrifice the planet, our health or our basic human rights in the process. Don’t you think so?
Still need some convincing to go organic? Then take some advice from Hammy the Hamster – you know he’s right
Pssst ... Don't forget to sign up to news from Organikal - it's like a backstage pass to our organic lifestyle, including exclusive content, sneak previews and special offers. Complete the form below and receive your free Divine Spa PDF instantly.